On the occasion of May 3rd – World Press Freedom Day – the Macedonian Institute for Media sends a clear and unequivocal message: professional journalism is a cornerstone of a functioning democracy, and the right to information is a vital public interest that demands continuous protection and advancement.

Media freedom is not merely a formal commitment—it is a value that must be realized through daily practice, upheld by ethical standards, effective institutions, independent media, and an active, informed public. Yet this value remains vulnerable, especially in times of social, political, and technological upheaval.

The media landscape in the country faces numerous and intertwined challenges. Journalists work under constant economic, institutional, and political pressure, in an environment that lacks sufficient legal safeguards and consistent systemic support for independent reporting. There is a pressing need for the procedures and selection of members in regulatory and programming bodies to be based on clear criteria, professional expertise, and public accountability, in order to strengthen their role in the media system.

The lack of effective self-regulation within newsrooms—especially in the online space—further erodes professionalism. The spread of disinformation, sensationalism, and misuse of new digital tools exposes the public to the risk of being manipulated rather than informed.

At the same time, artificial intelligence is increasingly transforming the way information is produced and distributed. While it holds potential benefits, unethical and non-transparent use of these technologies creates room for bias, disinformation, and the weakening of editorial authority.

These challenges require coordinated, substantive, and long-term solutions. The Macedonian Institute for Media therefore calls for:

  • Adoption and consistent enforcement of modernized media regulation that ensures transparency, pluralism, and protection of the public interest across all media platforms;
  • Strengthening the integrity and independence of the regulatory body and public broadcasting service, by appointing credible professionals with public accountability;
  • Development and implementation of ethical guidelines for the use of artificial intelligence in journalism;
  • Support for the operation and strengthening of self-regulatory bodies as an essential part of the media ecosystem;
  • Provision of stable funding and protection for journalists, particularly those working at the local level and in resource-limited conditions;
  • Serious investment in media literacy and professional journalism education, to enhance resilience among citizens and the profession against manipulation and pressure.

On this May 3rd, let’s remind ourselves that without strong media, there can be no well-informed public. And without a well-informed public, democracy is reduced to an empty shell.

The Macedonian Institute for Media remains committed to its mission: to build professional, ethical, and accountable journalism that does not remain silent—but asks questions, verifies facts, and defends the truth as a public value.